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Free Publicity - Use The Telephone
By Bests | April 26, 2008
Many people assume that to get publicity they need to know how to write press releases, organise press conferences or spend huge marketing budgets with PR consultants and agencies. Public Relations can be much simpler than that. If you have access to a telephone or email then you are half way there.
Press releases and press conferences are, of course, valuable tools, but don’t get hung up on thinking that they are the only ones. If you could raise your profile with the audiences that matter to you – hundreds, thousands, even millions of people, without spending extra marketing budget – then wouldn’t you do it? Of course you would and it can be as simple as making a telephone call.
Why is the telephone so important in helping you to raise your profile?
- It can get you into direct contact with journalists who are key decision makers
- It is quick – just pick up the phone and dial
- You can get immediate feedback – a quick on your story or pitch
- It’s more personable – it gives you a chance to get to know the journalist and that can be useful in the future.
Every week you will see stories in the press and media, in mainstream, specialist and local press and media as well as online, that are relevant to you and your business or organisation. Chances are that you could provide comment for at least some of them. If you have ever written letters to editors then you will be clear about what is required – identifying an opportunity and acting on it. So, you don’t need to have a press release or any news of your own. You can act on the back of someone else’s story. It’s as simple as identifying the opportunity, getting up to speed on that story and then providing comment and offering an expert view.
You will, of course, need to do some research including identifying the contact details for journalists, being clear about deadlines and ways of working and getting your pitch right. It’s then a matter of picking up the telephone to the right journalist to ‘sell’ yourself in.
Using PR to building your profile and protect your reputation can help you influence the audiences that are important to you - I invite you to access more free articles, tips and information on this and other subjects by visiting the ‘free stuff’ section of the website - http://www.profilematters.co.uk/resources.php
You can also receive regular advice, support and information by signing up to the newsletter - http://www.profilematters.co.uk
Debbie Leven - Profile Matters
Tags: journalist, media, news, newspaper, PR, press, press release, public relations, publicity, radio, television
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