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How To Determine Copywriting Rates
By Bests | January 26, 2008
There is a large variance even within the industry standard for copywriting. When setting rates, you have to look at several different factors including amount of work to complete the project, size of the project, your experience, and the budget of the client.
It’s possible to make up to $100 an hour copywriting, but that doesn’t mean that all of your projects can justify that kind of income. You will need to look at each project as a separate entity, and not as an entirety. You are not going to charge the same price for a 500-word web content article as you do for a complete advertising package.
Another you have to consider when setting rates is whether you are going to be doing the work yourself or outsourcing it. If you are doing to hire other writers to assist with the job, that will have a bearing on your rate, especially if you are going to pay your writers a fair rate. If this is a client who is going to provide a large amount of work, you might be expected to develop a bulk rate based upon that. This sometimes becomes more difficult because you want to accommodate your client’s needs and continue to pay your writers a fair rate for their work as well.
When you quote a price for a client you have to take into consideration how much work is involved to complete the project. A complete advertising package is going to take more time, and you want to price it accordingly. You may be willing to negotiate within reason, but sometimes you will find a client who is trying to get by as cheaply as possible, so you want to make sure that you don’t undercut your costs in order to provide for an unreasonable client.
Allow yourself to have the last word, even if it means that you may have to decline some projects because the client’s budget and yours just don’t seem to see eye to eye. Remember, if you take on a client who wants cheap rates, and you take on another project that pays more, you are going to put the lower paying project on the back burner to finish the one that pays more. In order to avoid that, stay away from projects that fall too far beneath your minimum rates. If you stand your ground, the clients will soon learn how much you will go and will adjust their budgets accordingly.
Azlan Kasim invites you to bid for job offers on http://copywritingbasics101.com and earn money while honing your copywriting skill. The more jobs you are awarded with positive feedbacks, the easier it gets for you to bid for higher value projects. To get job offers straight into your inbox, subscribe to the Jobs/Tips update.
Tags: compensation, Copywriting, copywriting rates, get paid, introduction, writer guide
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